In the world SEO we know the name algorithm, the function of that algorithm itself is a tool to classify or increase/decrease your website pages in Google search results.
Google has a variety of algorithms, but the most familiar and often heard is Google Panda, Google Penguin, and Google Hummingbird.
The algorithm that will be discussed this time is the Google Panda Algorithm. Algorithm This is also often experienced updates. Google Algorithm perform very complex calculations, the results of that calculation will be the basis for determining search results Google.
Introduction of Google Panda
Google Panda is one of Google’s algorithms that is useful for displaying the best site search results in terms of content. Algorithms that emphasize the quality of the content you create.
So, Google Panda it most like the same quality content.
When your website traffic weakens, then it is influenced by the deteriorating quality of content, this can be caused by content that contains spam and content that tends to copy other people’s content.
Google Panda can also be called as layers the first to check that your content is eligible to appear on Google and certainly does not violate the rules.
If your content meets the specified conditions, it will then be checked by another algorithm named Google Hummingbird.
If your content does not meet these requirements, then your content will not be included in the search and will be kicked from Google search (aka: penalties).
Google Panda’s Disliked Content Traits
Google Panda does not clearly state how the work is implemented. But there are some content characteristics that will be affected by this algorithm, namely:
- Content duplication detected (usually copy-pasted content)
- Error in writing (at least the typo huh)
- Content that is too short and uninformative
- Content is SPAM
- Keyword Stacking (Keyword Stuffing)
So you should check again the content that you have created. Is it true that the content you have created so far does not contain these characteristics, before your content is exposed? penalty from Google Panda’s Algorithm.
How to Avoid Google Panda Patrol
After you know the characteristics of the content that will be affected penalty Google Panda, of course you inevitably have to re-examine the content that you have created. We’ll tell you how to keep your content from being exposed penalty Google Panda. Here’s how:
1. Don’t Copy (Plagiarize/Imitate)
When we write a content we should use our own ideas and thoughts. Arrange the words as best you can to avoid plagiarism. In writing content we must also be good at choosing vocabulary that can be easily understood by the reader.
Plagiarism (imitating) is one of the important points that should not be done when writing content. Google Panda will check the content that contains plagiarism and will give sanctions penalty for content that contains elements of plagiarism.
If you think that the content you wrote has nothing in common with other content, it is recommended to check it using tools Copyscape, with tools With this, we can find out if there are similarities in other content.
2. Articles cannot have the same URL
If you already have a lot of articles that have been posted, you should check again if URL which is used the same as other articles, if you have the same URL you should immediately block by using Robot.txt or Meta Noindex.
Here’s how to use Robot.txt:
- Register and Login to Google Search Console
- Open menu:
Dashboard > Settings > Search Preferences > Crawling and Indexing.
- Choose ‘Custom Robots.txt‘ then select ‘Yes‘.
- Paste Robots.txt which you have specified.
(for example you can search on Google)
- save Robot.txt which you have modified.
3. Don’t ‘Flood Articles’ with Keywords
Keywords are used to optimize searches on search engines.
Google Panda really don’t like websites that are too aggressive in playing keywords in their content.
Never again use rules Maximum/Minimum Keyword Density, it is clear that this method no longer works this year.
Google will be more concerned user experience compared to other aspects. Therefore, create content that is created for ‘man’, not even for ‘machine’.
4. Make Informative Articles
In writing good and correct articles, you must present information that can be easily understood by readers.
Not only does it make the reader understand the information presented, but you also have to make the reader comfortable with the articles you write.
Google really like the article which is very informative and comfortable to read. To find out whether your website traffic has really been effective or not, you can see it at Google Analytics.
Conclusion Google Panda Algorithm
If you don’t want to get hit penalty from Google Panda’s Algorithm, you should write in your own way without having to plagiarize the work of others.
Because by writing using our own mindset, as a result the writing we make will be more interesting to read.
Present writings that you think are very useful and informative to present. Don’t just make small talk to make the writing you make more contained.
Because if the writing you present is very informative, there will certainly be many readers who will visit your website.
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